
In today’s business environment, companies need to develop mobile applications that seamlessly run on various platforms, notably Android and iOS. This places Cross platform application development solutions at the forefront of current software development trends.
Statista’s report for the first quarter of 2021 confirms that the Google Play Store hosted a whopping 3.48 million mobile apps, while the App Store featured 2.22 million apps. This underpins the fact that Android and iOS together dominate 99% of the global mobile operating system market, making them the undisputed rulers in the industry.
How can you develop a mobile app that reaches audiences on both Android and iOS platforms? This guide to cross-platform application development aims to simplify the process, showcase the advantages, and offer insights into the tools and methodologies influencing modern app development.
What is Cross Platform Application development?
Cross platform application development involves the creation of software applications that can run on different types of devices or operating systems. In mobile app development, it usually means building apps that work on both Android and iOS using the same underlying code.
This approach aims to save time and resources by allowing developers to write code once and use it on multiple platforms. Tools and frameworks are often used to facilitate this process, translating the code into a format that works well on each platform.
Cross-platform development offers advantages like cost efficiency and faster development but may involve addressing challenges related to specific platform features and performance optimization. Ultimately, it’s a practical way to create versatile applications for diverse audiences.
Native vs. Cross platform application Development

The choice between native and cross platform application development is a critical decision in the app development process, each with its advantages and drawbacks.
Native Development
- Performance: Native apps are optimized for specific platforms, ensuring better performance and responsiveness.
- User Experience: They offer a seamless and platform-specific user experience, utilizing native UI elements.
- Access to Features: Full access to device features and capabilities, allowing for more sophisticated functionalities.
- Development Time: longer development time and higher costs, as separate codebases are required for each platform.
Cross Platform Application Development
- Code Reusability: Develop once, deploy anywhere, as the same codebase can be used for multiple platforms.
- Cost-Effective: Generally more cost-effective and quicker time-to-market, as developers can use a single codebase.
- Maintenance: easier maintenance with updates and bug fixes applied universally.
- Limited Access: There are some limitations in accessing certain platform-specific features, potentially impacting the user experience.
Ultimately, the decision depends on project requirements, budget constraints, and the desired user experience. Native development is ideal for resource-intensive apps with platform-specific needs, while cross-platform development offers efficiency and cost savings for projects with broader compatibility goals.
Is Cross Platform Application development right for you?
Determining whether Cross platform application development is the right choice for your project involves evaluating several key factors. Firstly, consider the scope of your project; if it involves targeting both Android and iOS platforms, cross-platform development can be a cost-effective solution. Additionally, assess the complexity of your app and the need for intricate platform-specific features.
Cross-platform development is advantageous when time-to-market is crucial, as it allows simultaneous deployment on multiple platforms. However, if your project demands highly specialized, platform-specific functionalities, native development might be more suitable. Ultimately, the decision hinges on carefully examining your project requirements, business goals, and the trade-offs between cross-platform and native development.
Pros and Cons of Cross Platform Application Development

Here is an overview of the pros and cons of Cross platform application development:
Pros of Cross-Platform Development:
- Cost-effectiveness: Developing a single codebase that can run on multiple platforms reduces development costs compared to building separate native apps.
- Faster Development: Cross-platform frameworks offer rapid development cycles as changes can be applied universally, streamlining the development process.
- Unified User Experience: Users across different platforms get a consistent experience, ensuring brand consistency and usability.
- Easier Maintenance: With a single codebase, updates and maintenance are more straightforward, reducing the time and effort required for bug fixes and feature additions.
- Wider Reach: Target a larger audience by deploying your app on both Android and iOS platforms simultaneously.
Cons of Cross-Platform Development:
- Performance: Cross-platform apps might not match the performance optimization achieved by native apps, especially for graphics-intensive applications.
- Limited Access to Native Features: Some advanced features and APIs may not be readily accessible in cross-platform development, limiting the utilization of platform-specific functionalities.
- Learning Curve: Developers may need to learn specific frameworks and tools associated with cross-platform development, adding to the initial learning curve.
- Dependency on Frameworks: Cross-platform frameworks may not always keep up with the latest native features, causing delays in implementing cutting-edge functionalities.
- App Store Approval Challenges: App store approval processes for cross-platform apps can sometimes be stricter, leading to potential delays and rejections.
It’s essential to carefully weigh these pros and cons based on your project requirements and goals before deciding on a cross-platform development approach.
Challenges of Cross Platform Application Development Approach

Adopting a cross-platform development approach offers numerous benefits, but it also comes with its set of challenges. Here are some common challenges associated with cross-platform development:
Performance Consistency:
Ensuring consistent performance across different platforms can be tricky, despite efforts to provide native-like speed in cross-platform frameworks.
Limited Native Access:
Accessing the latest native features might not be immediate in cross-platform frameworks, requiring developers to wait for updates or implement custom solutions.
Learning Curve:
Adapting to a new cross-platform framework may take time, especially for developers accustomed to native development practices.
Debugging Complexity:
Debugging challenges may arise differently on each platform, with tools not always as comprehensive as those in native environments.
Customization Constraints:
While code sharing is a strength, limitations may exist in customizing the UI/UX to align with each platform’s design guidelines.
Framework Dependency:
Relying on framework updates for bug fixes or compatibility can sometimes lead to delays in issue resolution.
Large App Size:
Cross-platform apps may have larger file sizes, potentially impacting users with limited storage or slower internet speeds.
Limited Access to Native Features:
Certain advanced or platform-specific features may not be fully accessible through cross-platform frameworks.
UI/UX Challenges:
Achieving a seamless platform-specific UI/UX can be challenging, requiring adjustments to align with the design principles of each platform.
Despite these challenges, the benefits of cross-platform development, such as code reuse and faster development cycles, often make it a favorable choice for many organizations. Overcoming these challenges involves strategic planning, staying informed about framework updates, and leveraging the strengths of each platform.
Popular Cross-Platform Frameworks
Here’s an overview of some of the popular cross-platform frameworks used in mobile app development:
React Native:
Developed by Facebook, React Native is a widely adopted open-source framework that allows developers to build mobile apps using JavaScript and React. It enables the creation of a single codebase for both iOS and Android platforms, delivering a native-like experience.
Flutter:
Developed by Google, Flutter is an open-source UI toolkit for building natively compiled applications. It uses the Dart programming language and provides a rich set of customizable widgets. Flutter’s “hot reload” feature allows developers to instantly view changes, enhancing the development process.
Xamarin:
Owned by Microsoft, Xamarin is a cross-platform framework that uses the C# programming language. It allows developers to share a substantial amount of code across platforms while providing access to native APIs. Xamarin is integrated with Visual Studio, making it a preferred choice for developers familiar with the Microsoft ecosystem.
PhoneGap (Apache Cordova):
PhoneGap, now often referred to as Apache Cordova, is an open-source mobile development framework that uses web technologies such as HTML, CSS, and JavaScript. It enables the creation of hybrid mobile apps that can run on various platforms with a single codebase.
Ionic:
Built on top of Angular, Ionic is a framework for building cross-platform mobile apps using web technologies. It offers a library of pre-built UI components and tools for building performant and interactive apps. Ionic apps can be deployed on both iOS and Android devices.
Vue Native:
Vue Native is a framework that brings the Vue.js framework to mobile app development. It allows developers to build cross-platform applications using Vue.js components. Vue Native is designed to be simple and adaptable, making it a suitable choice for developers familiar with Vue.js.
Unity:
While Unity is primarily known for game development, it has been increasingly used for cross-platform mobile app development. Unity allows developers to create interactive and visually appealing applications that can run on various platforms, including iOS and Android.
Adobe PhoneGap Build:
PhoneGap Build is a cloud-based service offered by Adobe that allows developers to build PhoneGap apps in the cloud. It simplifies the build process and supports multiple platforms, making it convenient for developers looking for a streamlined development experience.
Each of these frameworks comes with its own set of advantages and considerations. The choice of a framework depends on factors such as the development team’s expertise, project requirements, and the desired user experience.
Conclusion
Cross platform application development provides an efficient way for businesses to reach a broader audience with a single codebase. Despite some challenges, the advantages of faster development and wider market reach make it a favorable choice. When considering cross-platform development, businesses should weigh the pros and cons based on their needs.
Code Waves is here to simplify your cross-platform development journey. With our expertise, we address challenges and ensure a smooth experience across platforms. Code Waves is your partner for effective cross-platform solutions. Contact us now!